Enjoy the ride!
Istanbul, the place of VitrA's original headquarters and spiritual identity, is not only the city where you breathe in culture, tradition and sensuality, but has also been the inspiration for a complete range of sanitary ware. Studying the cultural and architectural aspects of Istanbul inspired Ross Lovegrove to design a collection of over 100 products; a homage to Istanbul, remembering its past and imagining its future. An absolutely new total bathroom concept both in terms of shapes and production technology, which is seen as a stage for wellbeing and pleasure. Istanbul Collection is the result of a reflection on water: its flow, its fluid state and winding nature.
The first of the two collections designed by Lovegrove for VitrA won the Wallpaper Design Award for Best Bathroom as well as a Good Design Award and a Red Dot Design Award in 2006. The range was stimulated by a concept of organic essentialism inspired by elements coming from the world of nature and given futuristic shapes using sophisticated technologies. It is a complete range with: washbasins, free-standing and wall-hung WC pans and bidets, bathtubs and shower trays, taps and bathroom accessories, which feature rounded and integral shapes with single elements seeming as if they have been extracted from the surfaces to form those organic shapes so typical of the designer's works. The collection has been created as a whole to provide fully coordinated interiors with maximum flexibility for the consumer.
For VitrA the bathroom is a cult place, a refuge where rationality is reconciled with efficiency to leave more time to spend on personal care and Ross Lovegrove, one of the most interesting and stimulating designers of the 21st century, has been truly inspired in the Istanbul collection, giving futuristic shapes to elements of the world of nature. Ross Lovegrove works from his London studio for some of the most renowned international companies and certain works of his are to be found in the permanent collections at MoMA and the Design Museum of London.