The Donkey in the System
by Thomas Wagner | 4/20/2016
Born in Iran, Farah Ebrahimi studied art and fashion at Otis / Parsons School of Art and Design in Los Angeles. This was followed by a diverse career, where she has worked and lectured in the field of fashion and design. In 1996 Farah Ebrahimi became design director of BCBG Max Azria where she was the creative force responsible for the rapid rise of the brand, thereafter she joined Donna Karan as design director of DKNY in New York. In New York she also met her husband and working partner Philipp Mainzer, architect and founder of the renowned modern furniture brand e15.
Based in Frankfurt, Farah Ebrahimi currently works as a designer and creative consultant providing innovative brand communication as well as design concepts for mood, colour and materials. In 2000 for e15 she established Germany’s first concept store Bergman, a pioneering retail and show space featuring selected products reflecting e15’s aesthetics, while curating notable art and design exhibitions linking furniture, fashion, design and art. Further, she worked as creative and marketing consultant on the launch of the fashion brand American Apparel to the European market. In 2006 Farah Ebrahimi designed the modular sofa system SF03 SHIRAZ with Philipp Mainzer for e15, which received the Design Award of the Federal Republic of Germany. In addition to her continuous creative contribution and consultancy to e15, most recently Farah Ebrahimi has developed the fabric and colour concept of the Chassis chair designed by Stefan Diez for the distinguished German brand Wilkhahn.