Respect for the beast
Kartell is launching a new line dedicated to the world of kids, with iconic pieces of furniture designed specifically to suit children’s sizes and favourite colours.
When it comes to kids, Kartell’s experience goes back a long way. Indeed, the very rst Kartell chair was designed for children. The 4999 designed by Marco Zanuso and Richard Sapper in 1964 was the rst chair in the world to be entirely made from plastic. It won the Compasso d’Oro and was the rst piece of furniture in the Milan-based com- pany’s “habitat” range. Fifty years later, the Kartell Kids line has taken shape with new products that respond to the needs of the market and that perfectly respect Kartell’s contemporary style. The aim is to give a precise identity to the kids segment, which is for youngsters aged three to eight years, by redesigning elements from the Kartell catalo- gue and adapting them to suit environments used by children, as well as by creating new products designed specifically for this “target audience”.