Breaking the Grid
arflex - sevensalotti s.p.a
via Pizzo Scalino 1
20833 Giussano (Monza e Brianza)
T: +39 0362 853043
F: +39 0362 354010
In 1947 a group of technicians and among them Aldo Bai, Pio Reggiani, Aldo Barassi, coming from Pirelli and a young architect named Marco Zanuso began to experiment the use of foam rubber and elastic tapes for the furniture brand. Inspirer of this operation is Marco Zanuso, for sure one of the very first architects involved with the systems of products industrialization, from application of new materials to new technologies.
In history and life of a company there are events and moment of special meaning, which are awards for merit acknowledged by anybody. Those first memorable moments in the history of arflex coincide with the company's creation, in modest premises in Milan's Corso di Porta Vittoria. It was there that the first manufacturing and sales team was formed, but the arflex company was only presented to the public for the first time in 1951, at the IX Triennale in Milan after two years of experimentations. This early contact with a wider audience in the context of an avant-garde artistic event is intensely significant in the company's history, because right this experimental interest, if not separated from commercial purposes, shows the will of creating high technological and esthetical level products, based on deep research and experimentation. The gold medal atthe IX Triennale assigned to Lady armchair was above all recognition of arflex manufacturing philosophy.