top
Bureau Batek, Phaidon, Stylepark
Christian Dior, Fall/Winter 2013 by Raf Simons, Red Square, Moscow
© Yuri Palmin
Christian Dior, Fall/Winter 2013 by Raf Simons, Red Square, Moscow

Runway revolutionary

Alexandre de Betak has reinvented fashion shows as multi-sensory events featuring monumental productions and original ideas.
11/22/2017

Alexandre de Betak’s career is an adventuresome mix of coincidence and seemingly endless self-confidence. It is the story of a 17-year old who stumbles into the life and studio of a Spanish fashion designer in Paris, in no time lands her a cover story and a sales contract, and before he has even taken his Baccalauréat is Art Director and Head of Sales at a new fashion label. Two years later he goes to New York and stages shows at the new Fashion Week, for Michael Kors and Donna Karen, among others. As of 1999 he is responsible for the fashion shows of Christian Dior and Victoria’s Secret – and finally begins turning fashion presentations into runway spectacles for the media age. 

People had, of course, already been down this path before de Betak. Even Yves Saint Laurent’s fashion shows were no longer mere parades in the salons of the haute couture companies at which Messrs. Balmain and Dior would present their latest creations to the eminent clientele. Nonetheless, the focus was on the runway and the designs displayed. Nowadays though, the artificial worlds built for multi-million dollar shows in the Grand Palais and elsewhere all over the world are due to Alexandre de Betak’s influence of the presentation of fashion over the last 20 years. 

Entitled “Fashion Show Revolution”, a major monograph devoted to Bureau Betak’s work is being published by Phaidon. Its splendid illustrations give readers a sense of the spectacular shows Alexandre de Betak and his team have staged for Dior, Louis Vuitton, Roberto Cavalli, and so many others. (fap)

Alexandre de Betak/Sally Singer
Betak: Fashion Show Revolution
292 pages, hardback, in English, 450 ills.
Phaidon Press, London 2017
ISBN 978-0714873534
89.95 Euro

Bureau Batek, Phaidon, Stylepark
Christian Dior, Couture Spring/Summer 2014 by Raf Simons, Musée Rodin, Paris
© Daniel Beres
Christian Dior, Couture Spring/Summer 2014 by Raf Simons, Musée Rodin, Paris
Bureau Batek, Phaidon, Stylepark
Christian Dior, Couture Fall/Winter 2014 by Raf Simons, Musée Rodin, Paris
© Daniel Beres
Christian Dior, Couture Fall/Winter 2014 by Raf Simons, Musée Rodin, Paris
Bureau Batek, Phaidon, Stylepark
Berluti, Fall/Winter 2015 by Alessandro Sartori, Musée des Arts Décoratifs, Paris
© Daniel Beres
Berluti, Fall/Winter 2015 by Alessandro Sartori, Musée des Arts Décoratifs, Paris
Bureau Batek, Phaidon, Stylepark
Mango, Fall/Winter 2011, Centre Georges Pompidou, Paris
© Daniel Beres
Mango, Fall/Winter 2011, Centre Georges Pompidou, Paris
Bureau Batek, Phaidon, Stylepark
Christian Dior, Spring/Summer 2015 by Raf Simons, Louvre, Paris
© Daniel Beres
Christian Dior, Spring/Summer 2015 by Raf Simons, Louvre, Paris
Alexandre de Batek, Bureau Batek, Phaidon, Stylepark
Alexandre de Betak
© Alexandre De Betak/Phaidon Press
Alexandre de Betak
Betak Fashion Show Revolution, Phaidon
Phaidon Press' new book: Betak: Fashion Show Revolution
Phaidon Press' new book: Betak: Fashion Show Revolution