More than a fashion fair
What is Neonyt? A fashion fair? Among other things. A conference? That too. Yet it’s also a runway show, an industry gathering, a workshop, a special event and – not least – a party. A “global hub for fashion, sustainability and innovation” is what Messe Frankfurt calls its event, the next edition of which will once again take place during Berlin Fashion Week, namely from January 14 to 16, 2020. Whereby this time the BFW is for the first time being hosted in Hangar 4 at the former Tempelhof airport in Berlin. The impressive industrial architecture forms an imposing backdrop for the exhibitors’ product presentations.
The Neonyt trade fair claims to be the world’s leading platform for sustainable fashion brands. For this reason, every brand wanting to exhibit here is subjected to a strict selection process, whereby the applicants must fulfil criteria developed by Neonyt in cooperation with experts. The three key topics appraised are transparency, social responsibility, and ecology. Transparency relates to disclosure of supply chains, while social responsibility refers to fair working conditions and wages workers can actually live on. Ecology, last but not least, means the companies must reduce negative impacts on the environment to the greatest extent possible. Neonyt reviews this information not only in advance, but also in spot-checks at the fair itself, ensuring that visitors are presented with an exclusively high level of achievement in terms of fashion and sustainability. The exhibitors at this coming edition include industry greats and exciting labels such as Armed AngGot Baels, Blutsgeschwister, Dawn Denim, Fisherman of Ireland, Funktionsschnitt, Got Bag, KnowledgeCotton Apparel, Leit & Held, Lemon Jelly, Melvin and Hamilton, Phyne, Wolfskin Tech Lab and Zerum. Many previous exhibitors are also following Neonyt as it moves to Tempelhof, including Bleed, Ecoalf, Erdbär, Jan’n’June, Kavat, Lanius, Lovjoi, LangerChen, Melawear, Mud Jeans, Nae Vegan Shoes, Nat-2, Recolution, Rhumaa, Skfk and Wunderwerk.
The international “Fashionsustain” conference will also take place in parallel to the fair. In presentations and podium discussions, the aim here is to highlight innovations and enable active knowledge exchange for the sake of greater sustainability in fashion. In the “Showcase”, furthermore, leading companies from the supply and value-creation chain segment offer “best-practice” examples in the areas of digitization and individualization.
Naturally, this edition will also feature a catwalk with selected looks from sustainable fashion. “Prepeek” invites journalists and fashion bloggers to try choice items from the collections and to gain insights through numerous expert talks at the same time. The “Thinkathon”, meanwhile, is an interdisciplinary creative laboratory in which teams of scientists, designers, strategy developers and technicians put their heads together to examine specific future tasks in the industry. The results will be presented subsequently as part of “Fashionsustain”. “UNLOCK Style by ZEITmagazin” is a summit with 250 decision-makers from fashion, creative industries and media, at which the latest creative trends will be researched and discussed in interviews, presentations and performances.
At this coming edition of Neonyt too, one of the highlights will be the Neonyt party. With various DJs, special bars and the backdrop of the video showing the Neonyt runway show, it’s a very popular gathering for the industry during Berlin Fashion Week.
January 14 to 16, 2020
January 14 and 15: 9 a.m. to 6 p.m.
January 16: 9 a.m. to 5 p.m.