With heart and head
by Anna Moldenhauer | 12/9/2019
Pedrali is one of the most important Italian furniture companies operating worldwide. With passion, courage and a keen sense for design, the family-run company is shaping its future.
Odo Fioravanti Design Studio
Via Moncalvo 4/22A
T: +39 02 48 75 08 57
F: +39 02 48 75 08 57
Studied Industrial Design at the Design Department of the Milan Polytechnic. Since 1998 he has worked as an industrial designer, also experimenting graphic and exhibition design, with a firm will to melt different design areas into a continuous matter. His projects received prestigious international design awards since he created Odoardo Fioravanti Design Studio. He teached in many design schools and academy: Milan Polytechnic, University of Venice, San Marino University, Istituto Marangoni, Scuola Politecnica di Design, Domus Academy, HEAD Genève. His works have been featured in many International exhibitions. In 2010 the Design Museum of the Triennale di Milano featured the personal exhibition “Industrious Design” about his works. He won in 2011 the Compasso d’Oro Prize ADI with the Frida wooden chair by Pedrali. He also works as a freelance journalist for design magazines trying to explore and to change the boundaries of design as a discipline. Since 2003 he ran the Odoardo Fioravanti Design Studio, developing projects for many companies. Notably Abet Laminati, Ballarini, Casamania, COOP, Desalto, Flou, Foscarini, Normann Copenhagen, Olivetti, Palomar, Pedrali, Pircher, Vibram, Victorinox Swiss Army.