The new “New Nordic”
by Uta Abendroth | 8/17/2018
Young Scandinavian labels and their designers are riding the wave of continuing success. But why is it that Neo-Scandinavianism is such a hit?
T: +45 (0)32 96 98 99
F: +45 (0)3296 9897
We are striving to expand the Scandinavian design tradition with fresh and original perspectives. In fact, our name Muuto, inspired by the Finnish word muutos, means fresh perspective.
To us good design starts with the person. We handpick the brightest design talent in Scandinavia and give them the freedom to express their individual story through everyday objects. Some want to alter the world, others find passion in colour and shape and others still, draw deeply from personal experience. How do they see a vase or a shower curtain or any other everyday product?
You will know our design because it has muutos. Objects made sublime through fresh perspectives, enjoyed across the world, representing the best of Scandinavian design today.