With heart and head
by Anna Moldenhauer | 12/9/2019
Pedrali is one of the most important Italian furniture companies operating worldwide. With passion, courage and a keen sense for design, the family-run company is shaping its future.
CAZZANIGA MANDELLI PAGLIARULO
via Camillo Benso Conte di Cavour, 42
20832 Lentate sul Seveso (MB)
The design activity of Michele Cazzaniga, Simone Mandelli and Antonio Pagliarulo is based on an open dialogue with all actors of the production process: workers, technicians, end users, business owners, but especially artisans. Building a friendly relationship with these artisans is the essential approach of their studio, which often moves in their workshops to manufacture models, prototypes, or simply to exchange ideas and learn.
Dialogue is the key to develop new ideas through comments, critiques, and contributions from each view point. There would be no creation, as it happens in Nature, without any real emotional and active involvement from multiple subjects. A creative process is set in motion by dialogue between different realities. This is what generates innovation.
The collaboration with Pedrali led to win several international awards:
2018 “German Design Award” special mention - Osaka Metal armchair
2016 “Iconic Awards” - Nolita chair
2016 “German Design Award” - Nolita chair
2015 “German Design Award” special mention - Malmö armchair
2013 “Red Dot Design Award” - Malmö armchair
2012 “Good Design Award” by Chicago Athenaeum of Design - Malmö armchair