STYLEPARK ZOOM IN with Michael Anastassiades
Via Busnelli 1
20036 Meda (MB)
T: 0039 - 362 37 21
F: 0039 - 362 340 959
Cassina works industrially in the contemporary furnishing sector. It produces chairs, tables, armchairs, beds, and furniture in general with a particular flair for upholstered items and work in wood, leather and other top-quality materials.
The Cassina collection is eclectic, and has always been so. It is open to design projects from varying cultures and historical backgrounds, it welcomes them and makes them its own, stamping them with its own personality, its own trademark.
A Cassina product is the fruit of different professional competences and skills, from which spring results that are always original and exclusive. Products from the Cassina collection hark back to different inspirations, sometimes even contradictory. But a common feature is revealed; the courage to seek quality across different types and languages, quality that has made the Cassina product a point of reference for the international culture of design.
To produce its furniture, Cassina has entrusted the intelligence, the hopes, the fears, and the genius of the most famous architects and designers of the 20th century; it is a courage and a challenge from which excellent results have derived. Gathered together under the Cassina label are to be found the formal research if Gio Ponti, with his Superleggera, a masterpiece which would be difficult to match, the provocative irony of the radical design of Paolo Deganello and Archizoom, Gaetano Pesce’s original research, the indisputable brilliance of Vico Magistretti in his interpretations of everyday articles of furniture, the theoretical tenacity of Mario Bellini, the formal elegance of Piero Lissoni and the ability of Philippe Starck in redefining different types of furniture. But there we find also “Mackintosh’s melancholy modern intuition, the visionary precision of Le Corbusier and Charlotte Perriand, Wright’s revolutionary certitude, Rietveld’s geometrical follies and the classical refinement of Asplund.” (Stefano Casciani, 1994).
Each designer called upon to collaborate with Cassina has been able to create a special relationship with the firm and its research and production mechanisms.
Over the years, Cassina has defined a new industrial model, with the ability to meld very diverse personalities and imbue them with the same project logic from which derive articles that form part of the same order. This is an order that springs from research into quality, continual checks on materials, techniques and execution, from research into diversity up to the point of inventing new types of furniture that impinge on the behaviour and life-style of the user.
If designing means “throwing forth” an idea that produces something new, being an entrepreneur involves gathering up that gesture and translating it into reality.