The new informal
by Fabian Peters | 11/1/2018
Will we still work at desks in future? That was one of the many questions asked at Orgatec 2018 in Cologne. We review the trade fair.
C/ CONVENTO DE SANTA CLARA, 10, PUERTA 9ª
T: + 34 93 532 1776
Spanish artist / designer Jaime Hayon was born in Madrid 1974. He trained as an industrial designer in Madrid and Paris. In 1997, he began working as a researcher in Fabrica, Benetton Group’s communication research center in Treviso, Italy.
A year later, he was appointed, by Mr. Luciano Benetton and communication guru Oliviero Toscani, head of the design department, where he oversaw the development of interiors for shops, exhibitions and restaurants as well as books, magazines and logo designs.
In 2004, he began his individual career and has kept his hands full with eclectic projects. From toys, to furniture and interior design as well as artistic installations, his boldness has been transcending the borders of the often separated worlds of art and design, merging his own style with ease between the two. Hayon bathroom collection, AQHayon, for Artquitect Launched in 2005, caused a tremor in the bathroom industry and design community and placed him on the forefront of the design tendencies.
Being a multifaceted creator, Jaime’s work has developed in diverse areas: from curatorial roles, to those of an artist, to that of a designer. As a curator he has organized, along with the British Council and Experimenta, events of relevance like the latest edition of the Lisbon Biennial of design. He has also participated in conferences and lectures worldwide, evidence of his relevance as contemporary voice.
As an artist, his exclusive furniture design work was first brought to life at London’s David Gill Gallery, where his “Mediterranean Digital Baroque” exhibit has enormous success. His work has also been shown at the Vitra design Museum and the Design Museum in London, where the bathroom collection was recently exhibited in the “tank” as the lead tendency representing European design. Mon Cirque, his storytelling installation has been presented in Barcelona, Minneapolis, Lisbon, Paris and Cologne. His most recent exhibit “Stage” shown at the Aram Gallery, London, portrays different scenarios of his most relevant work in past years. Currently with a new base in Barcelona, Hayón has been awarded by Wallpaper as one of the 10 breakthrough creators worldwide as well as the 2006 Elle Deco International Award and the Icon Magazine Best Show award for the 2006 London design week.
Clients such as Benetton, Metalarte, Artquitect Edition, Coca-Cola, Danone Group, bd ediciones de diseño, Adidas, Pallucco, Piper Hiedsieck and Camper work with Hayonstudio. Jaime‘s work has been featured in all major design publications and newspapers worldwide.