Strapped it up outdoors
by Martina Metzner | 4/10/2017
Be it chairs with playful wickerwork, large modular sofas, or colorful lightweights – when it comes to outdoor furniture the choice is ever greater.
Via Nazionale, 60
33010 Cavalicco / Udine
T: +39 0432 577 111
F: +39 0432 570 761
Patrizia Moroso, art director of Italian company Moroso, is without a doubt among the best-known design talent scouts of the last two decades. She is constantly looking for extraordinary people with whom she can tackle new projects. Many well-known designers today were young creatives who had just started out in areas other than furniture design – e.g. graphic design, sculpture or even other art forms like the fashion industry – when they first met Patrizia Moroso.
Thanks to Moroso’s extremely open approach – an approach that could be described as “let’s start and see where it takes us”, the company can look back on a string of successful cooperations with designers such as Arne Quinze, Javier Marscal, Marcel Wanders and many others. Among Moroso’s German designers are Konstantin Grcic, Clemens Weisshaar und Stefan Diez.
Moroso has primarily been known for its upholstery. Since 1952 the company, based in Udine in Italy, has been designing and manufacturing upholstered furniture and interior accessories. And for over 50 years these objects have been created by renowned designers, from Ron Arad and Ross Lovegrove to Toshiyuki Kita and Patricia Urquiola. The last five years have seen the integration of many other products, techniques and materials into Moroso’s traditional upholstery portfolio.
Listening, design, global quality, and ecology are not just fashionable words for Moroso but topics that have consistently accompanied the firm’s work for many years now. Quality is of the utmost importance and it becomes tangible in Moroso’s products.